Once you’ve committed to implementing a content strategy for your business, you need to decide what content management system (CMS) is best for your needs. Source: Which Industries Have the Best Content Marketing? The Ultimate Guide To CMS In this graphic, Contently compares across the B2B, finance, and tech industries. What better way to get into the Olympic spirit than taking a look through this content marketing infographic from Contently? It’s a known fact that content marketing metrics vary across industries, and it’s important to consider industry averages before launching a strategy. Source: The History of Content Marketing Which Industries Have the Best Content Marketing? This Content Marketing Institute infographic tracks content marketing back to the mid-1700s when Ben Franklin used it to promote his printing business and progresses through the years and into the 21st century. With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures.īefore you jump in with two feet, you may be wondering how content marketing has evolved over the years and how it originated as a concept. There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. It can be argued that content marketing is the most important digital marketing strategy available today.
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